Client: Aleksandra Vocal Coach
Role: Logo, Brand Identity, Art Direction
Creative Direction: Aleksandra Kotowska
Photography: Czesc i Czolem Studio,Warsaw
Year: 2021

project goals

Aleksandra is a vocalist, songwriter, and music producer. She came to me while working on launching her international voice coaching and vocal training business.

Our main goal was defining the style, colour palette and vibe of her personal brand. Second, also crucial element, was UX design of the website that had to include a reservation system for Aleksandra’s students – both those willing to book a trial call and regular students.

I designed the custom-lettered logotype, which is inspired by her handwriting and shapes taken from Printed Moments font. I also art directed the photoshoot that became a signature visual for all the communication channels incl. instagram, ads, facebook and website.