Client: KAJO Jewels
Role: Logo, Brand Identity, Art Direction
Creative Direction: Aleksandra Kotowska
Photography: Various Photographers
KAJO Jewels is an online jewelry store that focuses on timeless, everyday pieces with some collections that relate to the newest fashion trends. I was responsible for branding, web design and growth strategy of the brand.
Using a creative approach to social media and influencer marketing I built a dedicated client base of #kajogirls – it soon turned into a very close and strong community of like-minded women. No paid campaigns or ads were used – I focused on building brand awareness and reaching potential customers through visually engaging campaigns, amazing choice of influencers and a client-oriented strategy.
While building the e-commerce we focused on combining maximum readability and clarity with latest trends in web design and KAJO’s style.
The site is built on WordPress with WooCommerce as the sales operator. We used 40+ WordPress plugins and built 8 custom plugins to precisely cater to our needs.